SEO or Search Engine Optimization (Search Marketing ) is the practice of optimizing a website to rank higher in search engine results. Historically, SEO involved adjusting a website’s content and structure to improve its ranking in search results. However, SEO has evolved over the years to become much more complex. As search engines have become more sophisticated, so has SEO.
Today, SEO is about much more than keywords and on-page optimization. It’s about creating a website that is easy for search engines to understand and that provides a good user experience. In other words, it’s about making your website the best it can be.
There are a number of different factors that go into SEO, and each one is important for ranking highly in search engine results. These factors include on-page factors like title tags and meta descriptions, as well as off-page factors like link building and social media engagement.
To learn more about SEO, check out our blog or contact us to speak with an SEO expert.